Who is Pepsi Next supposed to appeal to? Even if it tastes just like regular Pepsi, there is a huge segment of the population, including myself, who will never try it because it has aspartame and sucralose. Other people, who are concerned about things like health and girth, won’t buy it because it has sugar. I’m not sure who the target market is supposed to be.
I predict that Pepsi Next will be a colossal failure for Pepsi.

Todd Hartley is forgetting about Pepsi Clear, but you should still read I’m With Stupid: Artificially Creating Pepsi’s Next Big Mess

Source: The Huffington Post

April 10, 2012