We see the emerging opportunity to snackify’ beverages and drinkify’ snacks as the next frontier in food and beverage convenience,” Ms. Nooyi said. … Mehmood Khan, a former Mayo Clinic endocrinologist who heads PepsiCo’s nutrition group, said in an interview that it’s outdated to think that snacks are dry and beverages are wet. Consumers don’t wake up in the morning and say, I’m going to have a whole grain; I want a dairy product,’” Dr. Khan said. They’re looking for combinations of those things.” Dr. Khan wouldn’t specify what combinations might come next.

The worst thing I have ever read. Thanks, PepsiCo’s Tropolis Fruit Puree. And thanks Penny Arcade for pointing me there.

Source: The Wall Street Journal

January 4, 2011