“We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience,” Ms. Nooyi said. … Mehmood Khan, a former Mayo Clinic endocrinologist who heads PepsiCo’s nutrition group, said in an interview that it’s outdated to think that snacks are dry and beverages are wet. “Consumers don’t wake up in the morning and say, ‘I’m going to have a whole grain; I want a dairy product,’” Dr. Khan said. “They’re looking for combinations of those things.” Dr. Khan wouldn’t specify what combinations might come next.
January 4, 2011